When a brand focuses on providing exceptional customer service and support, it can serve as an extremely valuable way to interactively inform online visitors and delight current customers.
Delighting our customers is critical if you want to stand out in your industry – any industry. It can cost you seven times more money to get a new customer than what it costs to keep one.
That’s why the focus should be on keeping your current customers happy. Happy customers often provide new customers through referrals for little or no out-of-pocket expense from the business owner.
Here are three simple yet effective things you can do to delight your current customers.
Create an environment where every employee focuses on providing exceptional customer support.
Make customer service your USP (unique selling proposition).
Leverage Customer Insights
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