The large majority of online consumers, if not all, also take advantage of the benefits afforded them on various social media platforms. In today’s world, one of the best ways to create loyal customers is to use social media to throw some spotlight on people who have just joined your brand or have done something noteworthy either inside or outside the scope of your brand or products.
If a customer does something interesting, heartfelt, or entertaining, make it a point to have your marketing team or even your customer support staff talk about it or show it on social media for everyone to read and/or see. Why? This way you are humanizing your customers and showing everyone how impactful your product/brand can be.
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