The good news for online business owners is that 83% of U.S. consumers go online to research electronics, computers, movies, books and music before or instead of buying those items in brick-and-mortar stores.
The bad news is that if you don’t have a low price guarantee, people are likely to spend more time and effort comparing prices, brands, and features than just buying your product or service.
One idea to accommodate the two facts that online shoppers like to comparison shop – but also that we are also lazy – is to do the comparison shopping for them. Have a chart showing the prices, features and benefits of your competitors with an icon showing that you also have a low price guarantee.
Companies like 4x Buyer Protection can provide online business owners with price match guarantees – up to $500 for each customer, among other benefits. People visiting your site will never worry about price shopping again. If they find a better price in the next 30 days, let 4x know and they’ll refund the difference. Displaying their Price Match Guarantee seal near the checkout page or below the comparison sheet has been proven to increase conversion rates.