As noted in the 2013 FTC report, when people use their mobile devices, they are sharing information about their daily lives with a multitude of players. This is even more true in 2016.
How many companies are privy to our personal, private information? How often do they access such content and how do they use it or share it? What do consumers understand about who is getting their information and how they are using it?
These are all relevant questions – and app users are entitled to the same privacy rights by app developers as e-commerce business owners in other industries.
If you are an app developer, you need to read the whole article here: http://epicecommercetools.com/2016/04/12/report-from-the-ftc-regarding-privacy-for-app-developers/